Sometimes an idea can be so epic that the story can fill an entire novel. Sometimes they can be whittled down into shorter formats or bite-size reads. Sometimes it’s hard to know the difference. Brian has written in all kinds of formats and has learned quite a bit on how to distill an idea down to its core and sharpen it like a razor. He’ll do his best to equip you with some of the tools that have helped him decide what path an idea should take, and he promises you that he’s not the typical tweed jacket speaker. He’s a lot more fun than that. Even at 9 in the morning.