Session Description

A great website is key to providing your prospects and customers an easy, compelling storefront to promote and sell your book. But, like a billboard, if you have it on a country road, so to speak, greatness is not likely to matter. It is vital you find creative ways to drive the right reoccurring, “sticky” traffic to your site while getting others to help you promote your book. The best PR compliment you can get is “I see your book everywhere!” And today it is not about word of mouth, it is all about “word of mouse.”

Chip Bell

Chip R. Bell is a renowned keynote speaker and author of several award-winning, national and international best-selling books including Managing Knock Your Socks Off Service, Take Their Breath Away, Managers as Mentors, Magnetic Service, Service Magic, Sprinkles, and Kaleidoscope: Delivering Innovative Service That Sparkles. His newest book, Inside Your Customer’s Imagination, was ranked #1 on Amazon’s best-seller list for books on “business innovation” and won a 2021 Axiom Business Book Award. His books have been translated into well over a dozen languages and made best-seller lists in several countries. Dr. Bell has appeared live on CNN, CNBC, Fox Business, Bloomberg TV, NPR, ABC, and his work has been featured in Fortune, Wall Street Journal, Forbes, Businessweek, Money Magazine, Fast Company Magazine, Success Magazine, USA Today, NY Times, CEO World Magazine, Harvard Business Review, and Entrepreneur.